Content strategy is in definition a holistic discipline that considers content and its ecosystem as a whole. For the most part, it is used to optimize websites or similar projects. This work has set itself the goal to apply a content strategy for all communication channels of an organization. As a practical project LINES, a special interest magazine for the mountain bike sport, was used. Despite the manageable size there is constantly produced content on many channels. On one hand, a holistic content strategy should strengthen the interconnection between the channels in order to ensure a more efficient distribution and deliver target-group-specific content on the right channels. The attractiveness of the content should also ensure an increase in the online order for print products. This work is divided into theory, best practice examples and the practice project. At the beginning there is a literature research, which takes up existing findings of the discipline and critically questions them. In the best practice part, comparable organizations (Austrian sports magazines) are screened and analyzed especially with regard to their multi-channel strategy. The chapters in the last third are dedicated to the practical project and arranged according to the classical structure of a content strategy. First, the analysis of the existing data follows. Then the strategy is worked out. In order to implement these in the best possible way, the course is set by means of the planning phase and the metrics for checking the tactics are determined in the evaluation part. Implementing content strategy for all communication channels of an organization is extremely complex - this is already stated in the sparse literature. Each channel has its own specifics, which affects its comparability. The measurement becomes particularly difficult in offline channels, since there are hardly any usage data. However, the results of the work draw a clear picture of the user groups and their preferred channels, clarify entanglements as well as synergy potential and provide clues for content optimization.